Detailed Course Information |
Spring Term 2013
May 07, 2024 |
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| IS 416 - Web Analytics |
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The Web Analytics course introduces technologies and tools used to realize the full potential of web sites.The course focues on collection and use of web data such as web traffic and visitor informatioin to design web sites that will enable firms to acquire, convert and retain customers.
3.000 Credit hours Levels: Undergraduate Schedule Types: Lecture, Online Mgmt, Info Sys & Quant Methods Department Course Attributes: Business On-line Fee, Tuition Business |
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